Nike`s goddess

Glossary

Beneath.- On the water
Launch.- When a company put a new product in the market
Throwing.- Like launch.
Background.- The part out side of the text or a page.
Trends.- The more fashion style.
Galvanise.- Shock into finding a solution.


Strenghts

Have some stars designers in the ideas to design a teniss shoes; John -Hoke and Mindy Grossman
They have been worked for 18 months making new desings.

Weaknesses

Offer clothes whithout coordination in shoes and other clothes.

Oportunities

Is the indisputed leader in sports marketing.
Have 30 years in the market

The women client look for a new and innovated product, Nike Goodes have a contrast product.

Try to seel a new fashion style.

Threats

The client perceived the companie only for men.
There are a lot of brand make a important competition for Nike like Skechers or Air Jordan.

The women hope a new and different tends in the market.
It`s logan "Nike goddess" not impress enough

Conclusion and my opinion

I believe nike is an important companie all over the world, but it want to launch to the market not a new producto, if not a new tend, product with fashion desing and a new or a different style.
I know to be the better brand in the brand of the client is a really difficult homework for a companie, however Nike have a enormous line traveled whit success.
In my opinion Nike have the better designers and an excellent advertising campaing and Nike goddess will be an other succes in the companie.